Playing for Purpose


Testimonials about Playing for Purpose

 Thank you very much for being my coach.  I can feel the difference.  I am very excited.  When considering my overall conditioning, I have never felt better in my entire life.


Jason Everard

Boise, ID & Alaska

Thanks so much for everything! I actually feel better physically than I remember in my adult life.


Suzanne Anstine

Boise, ID

Thanks again for everything, this has been fantastic. All my triathlete friends down here agree that you're the perfect coach for me.


Dawn Muhlestein

Bountiful, UT


What We Do

A brand and coaching platform that gives back


Coaching profits and ALL Product Profits benefit graduating high school students with our need based college scholarship fund and annual application process.  Currently two $1,000 scholarships are awarded to one graduating male and female student who are selected.  As the brand grows, so will our fund so we can give more.

Personal Triathlon Coaching

Sam Kristensen

USAT Level I Certified Coach 

Holistic Coaching approach 

Mind - Body - Nutrition - Recovery


I work with up to 10 athletes per annual season.  No athlete is the same.  All training plans are custom.  No Canned programming. 

I coach new athlete's to the sport of triathlon, intermediate level athletes, and seasoned veterans looking for structure, feedback, accountability and an annual plan.


Contact me for details and an interview if interested in pursuing coaching.

My why

I benefited greatly from caring and dedicated educators and coaches growing up.  They helped me in my development to go on to college and limit my student-loan debt through college scholarship searches. 


I have worked with thousands of students, athletes, and parents closely the past fifteen years as a High School Counselor, Athletic Director, and High School Coach.  I currently work as a high school counselor and see the real life in the trenches benefits of providing annual scholarships to graduating seniors because of my experiences.


Personal Triathlon Highlights
USAT All-American (2017-2018)

AWA Gold (2016, 2017, 2018)

Age Group Champion x3 

70.3, Olympic, and Sprint Distances

2x140.6 Finisher (11:06:59 PR)

14x 70.3 Finisher (4:38:07 PR)

8x Olympic Finisher (1:57:52 PR)

8x Sprint Finisher (53:18 PR)

Team Wattie ink. Elite (2016-Present)


Partnerships and Team Sponsors

Tritown Boise 

Team Wattie Ink.  










Gar Hackney Y-Not Triathlon

Boise, Idaho  USA



Steve Andrews Fall Sprint Triathlon

Boise, Idaho   USA



Ironman 70.3 CDA

CDA, Idaho   USA


TBD due to Covid-19



For coaching or speaking inquiries, please contact Sam:

   Tel: 208-562-9065 |

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